January 1995. Harry Kipper, a British conceptual artist, disappears at the Italo-Slovenian border while touring Europe on a mountain bike, allegedly with the purpose of tracing the word 'ART' on the map of the continent. The victim of the prank is a famous missing persons prime time show on the Italian state television. They send out a crew and spend taxpayers' money to look for a person that never existed. They go as far as London, where novelist Stewart Home and Richard Essex of the London Psychogeographical Association pose as close friends of Kipper's. The hoax goes on until "Luther Blissett" claims responsibility for it.
